For brokers
Deronda doesn't want your clients.
It wants the part of the job that isn't advice. You keep the relationship, the placement and the commission; Deronda keeps the record, does the chasing, and produces the evidence you would otherwise reconstruct from email at renewal.
Your desk
Your book, one screen
Clients, lives, premium, renewal dates and status. Consultants see the clients assigned to them; principals see the whole book and control the assignments.
The request desk
A client asks, you answer, both timestamped into the policy-year record. The duty scorecard is a by-product of doing the work rather than a form to fill in afterwards.
Claims experience
Ratio, count, paid and median settlement per client — the numbers a renewal is actually argued with. Aggregates, never a list of who was ill.
Commission, on the record
Your terms, disclosed to the client and never editable. A correction is a new dated entry.
What you would be looking at on a Monday.
your book
this weekclients
12
£2.1m premium
renewals due
3
in the next 90 days
duties late
4
past the date agreed
commission ytd
£286k
earned to date
where your duties stand
- 4 past the date agreed
- 9 still to do
- 31 done
Across every client assigned to you.
Late duties are chased automatically the morning after they slip, and the chase is written into the client’s record beside the duty.
where the premium sits
Concentration is the risk nobody puts on a dashboard. One client leaving should not be a surprise about how much of the book they were.
the pipeline
what your client is reading
Renewal terms for Ferrier 2027was due 15 Jul · chased 16 Jul
Claims experience reportwas due 22 Jul · chased 23 Jul
Benefit schedule transcription checkdone
The same duties, the same dates, from their side — with the commission rate that was agreed, disclosed and not editable by anyone including us. Nobody is briefing anybody, and nothing is being reconstructed at renewal.
On disclosure, straight
Commission is shown to the client, before they sign, and can never be rewritten. Most brokers read that as a threat. It is worth a moment: disclosed terms are the ones that survive a procurement review, and a client who can see what you earn stops wondering what you earn. The awkward conversation happens once, at the start, instead of every renewal.
How placement works, and where Deronda isn't
Deronda does not place cover and does not advise. It holds no permissions of its own. Advice and placement sit with a UK-authorised brokerage, because they must — that is a regulatory boundary, not a business-model preference.
Cover is placed through a vetted broker partner: a UK-authorised brokerage that hosts Deronda's regulated activity and meets a standard we publish rather than assert. One partner today, chosen for IPMI advice and product access rather than for reach — and we would rather say “one” than call it a panel and leave you unable to check.
One vetted partner is a stronger promise than a panel, not a weaker one, because it comes with the thing a panel never does: you can see exactly what they earn, agreed in advance, in a ledger nobody can edit — including us.
When the panel opens, so do the criteria. Exclusivity with Engage has a hard expiry written into the founding agreement. After it, Deronda onboards further brokers — and when it does, how a broker gets on and what they must keep doing to stay on will be published here, for the same reason the commission is.
What Deronda does not do
Advise. Place. Quote. Hold the client relationship. Take a share of your commission. Year 1 quoting happens between you and the insurer exactly as it does now — Deronda records the outcome, it does not sit in the middle of it.